"Friend Raising" and Fundraising
"FRIEND RAISE" BEFORE YOU FUNDRAISE
One of the biggest oversights in fundraising is that too much time is spent on attempting to raise money from strangers. Successful fundraisers make friends before they fundraise. By building relationships with people with a connection to a Jewish student union, Jewish student activists can ensure a large amount of funding without having to put in huge amounts of work. Friends of a Jewish student union are more likely to support it. Remember that "friend raising" takes a lot of effort - getting back in touch with old members, getting in touch with people's parents, and even the people you might see at the local synagogue from time to time. However, when people know what you are about and like you, they are more likely to provide the support that you are requesting.
WHY PEOPLE GIVE MONEY
HOW MANY FRIENDS CAN YOU RAISE?
There is an old rule called the "5 - 30 - 45 - 20 Rule". When applied to your fundraising potential audience it works like this. When an appeal for help is launched:
When working with friends it is possible to shift the figures so that far more people will respond, more easily, than when fundraising generally. Relationship building makes it a lot easier to raise money, as people will be more likely to support your efforts. It becomes possible to go back to people who haven't provided support and ask again, because a channel of communication already exists.
Many fundraising attempts fail because they rely on people to respond without any follow-up. Good fundraising builds relationships first and then follows up appeals with personal contact. People give money to other people, and never to proposals written on paper.